Kelly Deal
of Muddys in LoveLand, CO

And Pat Crowe presented her with one of his "How to Appraise A Car Wash" Book

My presentation to Kelly at the ICA Show in San Antonio

1. What Did You Accomplish.. : Kelly acquired Muddys's in 2003. The previous owner had run this site into the ground, all the stockholders (employees,vendors,customers) were totally disgusted and had basically lost all faith in the operation. Kelly in the one year of operation has trained and retained a competent work force, sponsored over 12 charitable events for the community, raised tens of thousands of dollars for needy local causes, turned a loosing operation into a profitable site, raised the revenue from less than $10 full service to just under $20, tripled the volume, developed an inside sales opportunity from less than $.15 to over $2, and groomed a management team ready to move to two new locations (currently under contract).

Bottom line the turn around and acceptance by a motivated inspired owner operator is a marvel to see. In all the car washes I have seen over the years Kelly gets my vote as one of the most inspirational turn around ever. She has done a fantastic job that could only have been accomplished through her love of the business and all Muddy's stockholders.

2.How did you do it : She did it the old fashioned way,sweat and preseverance I think Kelly would add that she had a lot of help from several vendors and bankers who trusted and supported her through this year.

3.Major Obstacles : The major obstacle was to establish trust and confidence in so many that had been disappoint by the previous owner.

4.What Were the Results : See the first paragraph

5.Goals for 2005 : Kelly's goals for 2005 are to have opened two additional full service facilities. Her vision is to provide "clean cars quickly and safely in a clean, safe, place while providing employment opportunities for many less skilled workers all the while being an active engaged contributor to the communities she serves.