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Who's Asking the Important Questions? and What's the Plan?

by Michael McKinley

Other articles by Mike

On an airplane recently, I sat next to a person who told me he works for a construction company that enjoys a tremendous history, is transitioning to second-generation leadership, and is maturing to a new level. Sound familiar?

After I told him that I am a professional speaker and consultant, he started to pump me for some free advice. (I told him he would get what he paid for.) He had me captive for 2 1/2 hours while we visited about his situation.

This basic point came out during our conversation: The company is successful in spite of itself. The company had not set aside time to periodically analyze "What is our business?" Perhaps the founder had a mission, but that mission was no longer articulated.

Years earlier, new ownership had bought the company, but success and hard work had come at the expense of education at all employee levels. Having a proactive focus was shelved for a "Which fire should we put out today?" focus. Lots of management but very little leadership was going on.

Finally, the new generation began to view the organization differently. The current leadership began asking themselves "What are we all about?" They also asked these questions:

  • What are the leadership team's values and beliefs? How does the team communicate these values and beliefs to employees and customers? What are the leadership team's strengths, weaknesses, and fears? How do they affect the growth of the business? How can the leadership team use these qualities to the business's advantage?
  • What resources need to be invested to develop the structure of the business? These resources include people, physical plant and equipment, education, technology, and finances.
  • What role(s) do the leadership team members play? How will present leaders allow aspiring leaders to gain competence and confidence? How does present leadership assume a "resource" role instead of a "doer" role?
  • How will progress be tracked? What's the timeline? What savings in time and money can be expected? How will these savings be measured?

A second point quickly became apparent: Every member of the leadership team must recognize the need to analyze the business and change what doesn't work. Once everyone accepts this need, the team needs to create a plan to analyze the company and their roles within it. And how might that plan be created?

1. Develop the plan as a team. Set aside specific planning days to focus on the future. Ideally, these planning days would take place at an off-site location devoid of everyday office distractions.


2. The team needs to acknowledge that the plan is a work in progress and will never be completed. Rather, the plan has measuring points along the way as pieces of the plan are implemented. Be aware that the notion that planning does not have an ending date (as most projects do) can be disconcerting to some participants.


3. Commit the plan to paper to officially capture the organization's mission statement; to summarize its values and beliefs; to list its strengths, weaknesses and fears; and to document resources. Moreover, this document specifies who will do what by when.

Many of us feel we don't have time to plan, but few long-term businesses can afford that attitude anymore. Asking the right questions and committing to team action are critical to an organization's health and success.

 


 
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