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by Jeff Merriman-Cohen
Contributing Editor
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The ideal portfolio may be different for every investor, but that
doesnt mean there are 150 million perfect variations.
Nevertheless, based on the Model Portfolios on our Web site and
the strategies we manage for clients, there are probably at least
60,000 combinations that could qualify.
How can an investor choose the right one?
In this article, Ill walk through the steps I use when Im
meeting for the first time with a client. I hope this will give
you some good ideas on how to put together a combination thats
just right for you.
The first conversation I have with any new client is about risk.
Its the most basic part of investing, the topic that most
of the industry (and most investors) would be happy to avoid altogether.
Let me be blunt about this: Investors who dont understand
risk cant understand the decisions and choices they must make.
I ask the client to imagine that he (or she) is in a bank applying
for a loan. Soon you realize that at the next desk, Bill Gates is
also applying for a loan. Which borrower is likely to be more attractive
to the bank? Bill, of course.
The bank would always rather lend its money to him than lend it
to you, because there is simply no question about his ability to
pay the money back. Hes as close to a risk-free borrower as
the bank could have.
But Bill Gates is not the sort of person who would hesitate to
take advantage of his position. If he told the bank he wouldnt
pay more than 3 percent interest, and you were willing to pay 5
percent, what would the bank do?
In this case, the bank is in the same position as an investor.
It can lend money to Bill Gates and earn 3 percent in a risk-free
transaction. Or it can lend money to you and collect 5 percent in
a transaction that has some risk.
The bank has to decide whether the extra return is worth the extra
risk.
This is exactly the challenge that smart investors face, over
the whole spectrum of investment choices.
In a bond, there are two main risks: maturity and credit. Maturity
refers to the fact that rising interest rates tend to depress the
prices of longer term bonds more than shorter-term bonds. This makes
long-term bonds riskier than short-term bonds.
Credit risk refers to the fact that repayment from a blue-chip
company is more reliable than repayment from a company struggling
to find enough customers to meet its obligations.
In a stock, there are many risks. But in the aggregate, smaller
companies are more risky than bigger ones, and value
companies are more risky than growth companies.
Because these risks are well known, over long periods of time
value stocks and small-company stocks offer higher returns than
growth stocks and large-company stocks.
At this point in the conversation, I show the client a graph called
Theoretical Balance of Risk and Return. Youll
see it in Figure 1A, below.

This is pretty simple, but youll need to understand this
graph in order to follow the upcoming discussion.
The top end of the dotted line in Figure 1A represents the risk
and return level of the Standard & Poor's 500 Index from 1973
through 2002, while the bottom end represents the risk and return
of Treasury notes.
The area on the right side of this graph represents higher risks;
the area on the left represents lower risks. Similarly, the area
at the top represents higher returns, the bottom represents lower
returns.
Once you understand this, youll see that the perfect investment
strategy would wind up in the upper left corner of this graph, where
risk is lowest and return is highest.
Well be looking at a series of graphs laid out this same
way, always looking for combinations of assets that have more return
(closer to the top) and less risk (closer to the left).
By looking at the ends of the dotted line in Figure 1A, you can
easily see that, just as you would expect, T-notes have much less
risk (on the left side of the graph) but also have lower return
(lower on the graph) than the Standard & Poor's 500 Index.
The point in the middle of that line shows what you might expect
from a 50/50 combination of T-notes and the S&P 500 Index. This
represents the halfway point of both risk and return between T-notes
and the index.
However, it doesnt work out that way in real life. Youll
see that in Figure 1B below, which shows a solid line based on actual
combinations of these two assets.

The solid line in Figure 1B is bent toward the left and toward
the top of the graph. You can see that a 50/50 combination of the
S&P 500 Index and T-notes produced more than the average of
the two returns, at less than the average risk of these two assets.
In Figure 1C below, youll see where various combinations
of these two assets land on the graph. Every intermediate combination
is higher than and to the left of where it would fall
on the straight dotted line we saw in Figures 1A and 1B.

You can think of the bend in the solid line as a benefit of diversification.
As we will see, this phenomenon is not limited to these two particular
assets. In fact, these three graphs illustrate a fundamental point
that investors need to understand: Smart diversification lets you
mix two assets together and achieve a higher return at less risk
than the average of those two assets.
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