Through the use of market research, actual case studies, and other resources he brings a wealth of information to car wash owners seeking to create clear sign marketing strategies, that in many cases, result in multiple digit increases in sales.

He has been published in Professional Car Wash and Detailing Magazine and Modern Car Care and his articles appear regularly in many car wash association's magazines. He is a member of the National Academies of Science, Transportation Research Board's, on-premise sign subcommittee, served on the Public Policy Panel of the 2004 National Signage Research Symposium, and was a contributor to the new publication by the New York State Small Business Development Center at New York State University entitled "What is your signage?"

His educational sessions feature the latest statistical information, case studies, discussion of regulatory issues, and an actual car wash sign program critique