New member question on pricing

[CleanCar1990]

We are lucky enough that not too many self serve wash's are around ours within 15 minute drive i know of 2 how far away do you survey when checking comp pricing and what is your average pricing on your bays and vacs

 

[washnshine]

It’s not only distance, it’s also location. Are your customers likely to go to a competitor because they are on a more traveled road, in a more desirable neighborhood etc.? To say x amount of miles or minutes isn’t always accurate - especially in a denser populated location where people can find themselves driving through many areas for work, shopping , dining etc.

 

[CleanCar1990]

That is a great point thank you i will have to take a deeper look around and see

 

[Rfreeman]

I dont care about what a competing wash is doing in terms of pricing. I focus on having the best place, good chemicals, and clean facility. In relation I charge accordingly for this. Yes some customers complain, for example "well the wash down the street is so much... " my response is always the same, "well why aren't you down there then....?" They always start washing right after that.

 

[Kimberly Berg]

I have a very clean & modern 5-bay SS. From 2020 - 2023, my wash prices were $3 for 5 minutes. When the dirty and poorly maintained SS car wash up the street from me raised their prices to match mine late 2023, I quickly raised my prices to $4 for 5 minutes. I kept the same time, to not mess with customer's washing routine. I just invested $25k in new vacuums and customers appreciate that I keep improving my wash, for them!